Why We Believe Finary is Redefining Wealth Management in Europe

by Alexandros Bottenbruch

At PayPal Ventures, we look for visionary founders who are not only solving a pressing need, but doing so with bold, differentiated ideas and relentless execution. In the complex and often fragmented world of personal finance, one truth remains: managing wealth is harder than it should be.

From tracking investments scattered across accounts, to navigating new asset classes like crypto, to making informed decisions for the future, consumers are looking for a single, trusted platform to do it all. That’s exactly what Finary is building.

A Massive Market Ready for Innovation

The appetite for investing and digital wealth management across Europe is profound and rapidly growing. In France, 29% of adults now invest in the stock market or crowdfunding, and remarkably, 40% of all investors made their first investment in the last four years. ETFs are fueling this shift: the number of French ETF investors doubled from 2023 to 2024, reaching an all-time high with younger investors leading the way: 45% of active French investors aged 25-35 traded ETFs in the first half of 2024, up from just 12% five years ago.^[1] Across Europe, ETF adoption is surging to record levels, mirroring a new generation’s demand for accessible, diversified, and digital-first investment tools.

Notably, 58% of French independent investors research investments online using social media, expert videos, and platforms like YouTube, now a primary hub for financial education and community.

A New Standard for Personal Wealth

Founded in 2020 by Mounir Laggoune and Julien Blancher, Finary started with a simple but powerful idea: create the all‑in‑one personal wealth platform that the founders had always wished existed. What began as a rough two‑day prototype has now evolved through 2,000 days of iteration, experimentation, and commitment into Europe’s leading digital wealth management platform.

Finary has been on a remarkable trajectory:

·      600,000 users actively managing their finances

·      A thriving content ecosystem, with 530,000 YouTube subscribers, making it the largest finance channel in France

·      Rapid product expansion from asset tracking to Finary Crypto, Finary One (private wealth management), and most recently, Finary Life (life insurance)

·      A combination of financial technology and education, helping users not only track their portfolios but become better, more confident investors

Why We’re Investing

In every market we study, the winners combine a category-defining product vision with authentic engagement and trust. Finary’s blend of powerful technology, a transparent business model, and active community is rare. Their “test & learn” culture – taking bold bets, learning quickly, and iterating without fear – is exactly the type of entrepreneurial DNA we look for.

The wealth management market in Europe is vast, ripe for reinvention, and backed by strong tailwinds that are driving a generational shift toward digital tools. Finary is uniquely positioned to lead that transformation.

Looking Ahead

Our investment will support Finary’s continued product innovation, expansion across Europe, and acceleration of their mission: putting the money of Europeans to work.

We couldn’t be more excited to partner with Mounir and the entire Finary team as they scale this movement in personal finance. From day one, Finary has been about empowering people to take ownership of their financial futures and we believe they’re just getting started.

If you’re in Europe, try Finary’s app here: https://finary.com/en

To join Finary’s team and help revolutionize personal finance: https://finary.com/en/careers